Meet Alison
I’m Alison Auffrey, founder of Franchise Journey. I help people discover franchise opportunities that fit their goals, lifestyle, and investment range.
With clear guidance and a personal touch, I make franchising simple, supportive, and rewarding — so you can move forward with confidence.
Meet Alison
I’m Alison Auffrey, founder of Franchise Journey. I help people discover franchise opportunities that fit their goals, lifestyle, and investment range.
With clear guidance and a personal touch, I make franchising simple, supportive, and rewarding — so you can move forward with confidence.
My Approach
Franchising isn’t one-size-fits-all. My process starts with truly getting to know you — your strengths, interests, and what you want your day-to-day life as a business owner to look like. From there, I’ll research, recommend, and introduce you to franchises that fit your unique vision.
My role isn’t to sell you a franchise — it’s to guide you through a thoughtful discovery process so you can move forward with clarity and confidence.
"Owning a franchise isn't about buying a business — it's about building a life that fits you."
What You Can Expect
Personal Guidance: You’ll work directly with me through every step of the process.
Transparency: I offer honest insights and feedback — no sales pressure, ever.
Expert Connections: You’ll gain access to a network of trusted franchisors, funding partners, and industry resources.
No Cost to You: My consulting services are free to clients — franchisors cover my fees.
A Little More About Me
I hold an MBA from the University of Southern California’s Marshall School of Business and am a proud member of the International Franchise Professionals Group (IFPG). I’m passionate about helping professionals transition from corporate life to entrepreneurship and supporting families who want more balance and freedom.
Outside of work, I’m a mom, travel enthusiast, and lifelong learner who loves discovering local coffee spots and spending time outdoors with my family.
